"After spending years in the eyewear industry as a designer, I saw a gap in the children's eyewear market. I founded Cream in April 2021, with the desire to protect the eyes of the future through sustainable and protective eyewear, produced in environmentally responsible ways."
Lauren van der Kolk
Knowing that eyewear doesn’t need to be expensive and that we need to change the way that we use and produce products, made us realize: this needs to be done differently. And it can be done differently, without cutting on the look and feel.
Our aim is to create frames that fit the children's faces around the world and protect their eyes, while wearing them. Frames that look good, are well balanced and have a comfortable fit.
Each Cream item is tested conform the European standards: EN 1836:205 and ISO 12312-1 and carries the CE / UKCA certification label. We only work with partners who share the same ethical goals.
We are proud of our production process, but we are aware that it’s not flawless and 100% friendly to our planet yet.
So we will continuously keep improving on what we are already doing.