how we do it

Handcrafted design
We start from scratch.
Sketching by hand and finalizing it on the computer.
We don't buy existing frames from agents or use standard frames.
We cover the whole process, the full monty.

Made from a new sustainable material
We chose to use Truegrass, a new and inspiring material from Taiwan.
Truegrass is made from grass fibers and recycled plastic bottles.
The grass is a leftover product from the rice industry.
After harvest grasses are cut and made it into fibers.
Those fibers are mixed with recycled plastics from the food industry and become granulates.
The partner we work with, has a closed loop manufactory process.
Clever right?

Perfect straight out of the mold
We make our frames by using an injection molding technique.
Which means: no left-over materials from cut outs.
This material doesn’t need a dirty after treatment like vanishing or polishing.
It’s perfect as it is, straight out of the mold.

Comfortable and durable fit
For the strength and best fit of the frame, we use stainless steel components. 
The stainless steel sits within the temple and the hinges to open the temples. 
The hinges are flex hinges. They can overbend by 11%, so are very hard to break. 
Which brings comfort and durability to the frames.

High quality lenses
The lenses are protective, eco-friendly and covering 100% UV light.
Which means: UVA & UVB.
Conform the European standards: EN 1836:2005

But we didn’t stop there.
We added a polarized filter, to eliminate glare and to keep things looking natural. 

Eco-friendly packaging 
We ship our frames directly within the packaging. 
By only using our linen string bag, so we use less materials for transportation.

We decided to create multi-purpose packaging, so it can be easily re-used.
You and your kids can put all you favorites in the linen string bag; marbles, crayons, you name it! 
How would you use it?

A process in process
We are proud of our production process, but we are aware that it’s not flawless and 100% friendly to our planet yet.
So we will continuously keep improving on what we are already doing.